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A comparison of hypothetical survey rankings with consumer shopping behavior and product knowledge
Grebitus, Carola
;
Colson, Gregory
;
Menapace, Luisa
- In:
Journal of Agricultural and Applied Economics
44
(
2012
)
01
Hypothetical
surveys
are commonly used to elicit consumer behavior to guide product development, marketing, and …
Persistent link: https://www.econbiz.de/10009645948
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