Oñederra, José Juan Beristain; Serrano, Lucía Mediano; … - In: Cuadernos de Gestión 12 (2012) 02, pp. 77-101
This work seeks to determine the potential of the brand as a tool that can create value for the lamb sector of the …. Subsequently, we conduct an empirical analysis of the Basque lamb sector based on primary and secondary sources of information. The …