Li, Shimiao; Nor Siah Jaharuddin - In: Cogent business & management 8 (2021) 1, pp. 1-26
The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from … decision to fill in the intention-behavior gap in the field of behavior of purchasing organic food. The data were acquired … through purposive sampling method by distributing questionnaires among organic food consumers. 280 out of 306 questionnaires …