Silk, Alvin J.; Berndt, Ernst R. - In: Marketing Science 12 (1993) 1, pp. 53-72
disadvantages. Finally, our findings demonstrating the existence of scale and scope economies are consistent with the diminishing … appear to operate with substantial cost disadvantages compared to large firms as a consequence of these scale and scope … economies. These findings carry important implications concerning possible future changes in the industry structure. It seems …