>Readership:</strong> Students and researchers of agribusiness and marketing courses; business professionals; environmentalists; and general public … focus on global food and agribusiness environment, food production trends, the structure of food chains as well as new … facilitate their strategic planning and thinking processes, demand-driven orientation, supply chain organization, marketing …

)</i></li><li>Capabilities and Performance in Collective Marketing: The Importance of Learning to Cope with Agency Dillemas <i>(Giel Ton, Lithzy … Sutradhar)</i></li></ul><br><b>Readership:</b> Students of development studies, agribusiness practitioners, agricultural … economists, food policymakers, and practitioners interested in finding out more about agribusiness and agri-industries across …

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics … Marketing Science</i> is a timely review of the accomplishments of marketing scientists in a number of research areas …. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are …

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are … and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems … to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models …