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Lim, Weng Marc
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ECONIS (ZBW)
16
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1
What will business-to-business marketers learn from neuro-
marketing
? : insights for business
marketing
practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
2
Fifty years of the Journal of Behavioral and Experimental Economics : a bibliometric review
Kumar, Satish
;
Azar, Ofer H.
;
Pandey, Nitesh
;
Lim, Weng Marc
- In:
Journal of behavioral and experimental economics
96
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013397856
Saved in:
3
Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
Saved in:
4
Challenger
marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
5
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
6
A blueprint for sustainability
marketing
: defining its conceptual boundaries for progress
Lim, Weng Marc
- In:
Marketing theory
16
(
2016
)
2
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011495116
Saved in:
7
In defense of challenger
marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
8
Home sharing in
marketing
and tourism at a tipping point : what do we know, how do we know, and where should we be heading?
Lim, Weng Marc
;
Yap, Sheau-Fen
;
Makkar, Marian
- In:
Journal of business research : JBR
122
(
2021
),
pp. 534-566
Persistent link: https://www.econbiz.de/10012420446
Saved in:
9
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
10
Social and sustainability
marketing
: a casebook for reaching your socially responsible consumers through
marketing
science
Bhattacharyya, Jishnu
(
ed.
);
Dash, Manoj Kumar
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013176532
Saved in:
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