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Entrepreneurship, e-finance and mobile banking

Ratten, Vanessa - In: International Journal of Electronic Finance 6 (2012) 1, pp. 1-12

inclination and learning tendency will determine how they respond to marketing and knowledge about mobile banking. The practical … implications are that financial institutions involved in e-finance can focus their marketing efforts at increasing people …

Persistent link: https://www.econbiz.de/10010670144

Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning

Ratten, Vanessa - In: Marketing intelligence & planning 34 (2016) 2, pp. 162-168

Persistent link: https://www.econbiz.de/10011568630

The impact of new media (digital) and globalisation on Nollywood

Madichie, Nnamdi O.; Ajakaiye, Bamidele O.; Ratten, Vanessa - In: Digital entrepreneurship in Sub-Saharan Africa : …, (pp. 89-121). 2019

Persistent link: https://www.econbiz.de/10012008795

Gender entrepreneurship and global marketing

Ratten, Vanessa - In: Journal of global marketing 30 (2017) 3, pp. 114-121

Persistent link: https://www.econbiz.de/10011779417

COVID-19, technology and marketing

Ratten, Vanessa; Thaichon, Park - In: Covid-19, technology and marketing : moving forward and …, (pp. 1-20). 2021

Persistent link: https://www.econbiz.de/10012605436

COVID-19 : future marketing and technology research challenges

Ratten, Vanessa; Khaksar, Seyed Mohammad Sadegh - In: Covid-19, technology and marketing : moving forward and …, (pp. 143-157). 2021

Persistent link: https://www.econbiz.de/10012605464

The development and current trends of digital marketing and relationship marketing research

Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021

Persistent link: https://www.econbiz.de/10012585544

Entrepreneurship education and digital marketing : what does the future hold?

Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021

Persistent link: https://www.econbiz.de/10012585842

Covid-19, technology and marketing : moving forward and the new normal

Ratten, Vanessa (ed.); Thaichon, Park (ed.) - 2021

Persistent link: https://www.econbiz.de/10012546636

COVID-19, Technology and Marketing : Moving Forward and the New Normal

Ratten, Vanessa (ed.); Thaichon, Park (ed.) - 2021 - 1st ed. 2021.

1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and … -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6 … Importance -- Chapter 8. Covid-19: future marketing and technology research challenges. …

Persistent link: https://www.econbiz.de/10012596849