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Loss Aversion on the Links: Penalized Pro Golfers Fall Prey to Decision Bias

McFall, Todd A. - In: International Journal of Applied Behavioral Economics … 5 (2016) 4, pp. 24-40

Prospect theory predicts that loss averse agents who fear they will not reach their reference utility level are more apt to adopt risky strategies to avoid that painful possibility compared to agents who are more sure of their relative standing. This paper tests this theory with data from...

Persistent link: https://www.econbiz.de/10012042540

The Impact of Mobile Phone Uses in the Developing World: Giving Voice to the Rural Poor in the Congo

Cibangu, Sylvain K.; Hepworth, Mark; Champion, Donna - In: International Journal of Information Communication … 9 (2017) 2, pp. 20-48

In recent years, the rise of information and communication technologies (ICTs) contrasted with the dire living conditions of the world's poorest has been the subject of debate among industry and academia. However, despite the amount of writings produced on mobile phones, Western bias is...

Persistent link: https://www.econbiz.de/10012045379

Accessing Quality Open-Access Literature to Enable Teaching, Learning, and Industry

Raeth, Peter G. - In: International Journal of ICT Research in Africa and the … 7 (2018) 2, pp. 1-16

Commercial control of the world's published literature has grown to the point where costs are prohibitive for developing nations. This article describes a computer engineer's response to this problem. The result is a publicly-accessible meta-search engine that focuses on open-access sources....

Persistent link: https://www.econbiz.de/10012045426

Factors Influencing Acceptance and Use of ICT Innovations by Agribusinesses

Ibrahim, Adamkolo Mohammed; Hassan, Md Salleh; Gusau, … - In: Journal of Global Information Management (JGIM) 26 (2018) 4, pp. 113-134

This article describes how because of the rapid expansion of digital and online ‘bizscapes,' and ‘bizapps' resulting in small and medium-scale agribusinesses adopting and using online entrepreneurial technology innovations, information and communication technology has great potential to...

Persistent link: https://www.econbiz.de/10012049103

Mediating Social Media's Ambivalences in the Context of Informational Capitalism

Briziarelli, Marco; Karikari, Eric - In: International Journal of Civic Engagement and Social … 3 (2016) 1, pp. 1-22

This essay explores the dialectics of media, by considering the socially reproductive and transformative function of social media from a political economic perspective. The authors claim that while media have consistently generated aspirations and fear of social change, their powerful capability...

Persistent link: https://www.econbiz.de/10012043575

Public Service Journalism in the Age of Entrepreneurship

Reid, Maggie Mary - In: International Journal of Public Administration in the … 5 (2018) 4, pp. 18-32

This article aims to interrogate the phenomenon of “entrepreneurial journalism” – a trend in teaching journalism in post-secondary schools as well as an approach to journalism production to understand changes to the field that have emerged due to digitization and whether they represent a...

Persistent link: https://www.econbiz.de/10012047067

SMEs and Branding Strategies

Baporikar, Neeta; Deshpande, Mukund - In: International Journal of Applied Management Sciences … 4 (2017) 1, pp. 43-55

Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing … improve effectiveness of marketing in SMEs. …

Persistent link: https://www.econbiz.de/10012042988

E-marketing for SMEs

Baporikar, Neeta; Fotolela, Rosalia - In: International Journal of Applied Management Sciences … 5 (2018) 1, pp. 11-28

specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond … quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …

Persistent link: https://www.econbiz.de/10012042994

Impact of Social Networks on Brand Value Based on Customer Behavior Using Structural Equations

Radpour, Reyhane; Honarvar, Ali Reza - In: International Journal of Customer Relationship … 9 (2018) 3, pp. 50-67

negligence, there could be a reduction in the product market. The present article examines the impact of social network marketing … of social network marketing are effective in creating a brand-specific brand value for the customer. …

Persistent link: https://www.econbiz.de/10012043785

The Marketing Implications of Value Chain Governance Strategies of Wine Products Using Geographical Indications (GIs) in Italy and UK

Hawkins-Mofokeng, Raymond; Canavari, Maurizio; Hingley, … - In: International Journal of Food and Beverage … 2 (2017) 2, pp. 13-35

Value chain governance (VCG) strategies have important marketing implications for specific wine and agri-food products …

Persistent link: https://www.econbiz.de/10012044772