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ECONIS (ZBW)
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1
News website personalisation : the co-creation of content, audiences and services by online journalists and marketers
Malcorps, Sylvain
- In:
Journal of media business studies
16
(
2019
)
3
,
pp. 230-247
Persistent link: https://www.econbiz.de/10012176988
Saved in:
2
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
- In:
The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
Saved in:
3
Review of studies on digital transaction platforms in
marketing
journals
Hänninen, Mikko
- In:
The international review of retail, distribution and …
30
(
2020
)
2
,
pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
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4
The role of internet
marketing
in the development of agricultural industry : a case study of China
Heang, Jimmy Foo
;
Khan, Habib Ullah
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 65-113
Persistent link: https://www.econbiz.de/10011432404
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5
Digital
marketing
as an enabler of sustainable food system : the mediating role of relationship
marketing
Kebede Gelgile, Hailemariam
;
Shukla, Amit
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
1
,
pp. 93-102
Persistent link: https://www.econbiz.de/10014514537
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6
Impact of social media on small businesses
Jones, Nory
;
Borgman, Richard
;
Ulusoy, Ebru
- In:
Journal of small business and enterprise development
22
(
2015
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10011434661
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7
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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8
User reward programs in online social media
Mirzaei, Fouad H.
;
Ødegaard, Fredrik
;
Yan, Xinghao
- In:
Omega : the international journal of management science
57
(
2015
),
pp. 123-144
Persistent link: https://www.econbiz.de/10011416166
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9
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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10
E-
marketing
orientation and social media implementation in B2B
marketing
Habibi, Fatemeh
;
Hamilton, Caroline Anne
;
Valos, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
6
,
pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
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