This article analyses the impact of off-farm employment on the process of commercialisation of agriculture in Romania. The descriptive and correlation analysis reveals the existence of an important relationship between off-farm employment and agricultural sales. High off-farm employment is...

This article analyses the impact of institutional factors on market participation by individual farmers in Romania. For this purpose the influence of institutional factors on sales are structured with the help of Williamson's social analysis framework. A logit regression is employed to verify...

Purpose: Healthy food sales have increased in recent decades. Retailers are widening their marketing management approach, including the use of social media to communicate with consumers and to promote healthy food. The purpose of this paper is to investigate European retailers’ social media...

This unique Handbook contains substantial and invaluable summary discussions of work on economic processes and issues, and on the relationship between economic and non-economic areas of life. Furthermore it describes conceptual orientations that are important among economic anthropologists, and...