Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing … Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical …This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in …

Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management … -- Sales Force Management—Industrial Marketing -- Marketing of Services -- Research Methodology -- Research in Progress. …This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in …

Marketing -- Bases for the Formation of Product Gender Images -- An Empirical Investigation of the Relationship between Product … Diffusion, Acceptance, and Marketing of Credit Cards in the Middle East -- What is Time?: An Empirical Exploratory Investigation … -- The U.S. Canada Free Trade Pact -- Global Branding Policies by the Big Three Soapmakers -- International Marketing …

-- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health …This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the … Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides …

Multicultural Issues in Asia: Part I -- Multicultural Marketing Issues in Africa: Part I -- Cultural Effects on … Marketing Strategies: Implications for Turkey -- Issues in Multicultural Market Segments -- Quality-of-Life Issues in … Multicultural Marketing Contexts -- The Impact of Culture on Promotional Strategy -- New Approaches to the Understanding of Japanese …

-- Intercultural Communication within Multinational Marketing Firms -- Antecedents of Marketing Adoption -- Empirical Investigation of … the Determinants of Marketing Sarawak’s Heritage as a Tourist Destination -- Are Perceptions of Personal Selling the Same … Factor in Constructing Global Marketing Strategies -- A Study of Employee Satisfaction with HMO Services at a Historically …

Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation … Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans … Asian American Consumer Market -- Marketing Strategies for Asian-Americans -- Three Additional Factors of Native, American …

Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing … -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research … Methodology -- Retailing -- Service Marketing -- Strategic Marketing …

Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Futurism in Marketing … -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing History and … Theory -- Marketing in The Third World Countries -- Marketing Management -- Non-Profit -- Research -- Society -- Physical …

Channels of Distribution -- Consumer Behavior and Consumer Marketing -- Multicultural Marketing -- Communication and … Promotion Strategy -- Cross-Cultural Marketing -- Current Issues in European Marketing -- Marketing Research -- Green Marketing …/Environmental -- Product Strategy, Innovation and Technology -- Marketing Education -- International Marketing -- Panel Session: Family …