Using data from the 1999-2002 rounds of the continuous National Health and Nutrition Examination Survey (NHANES), the inter-relationships between food insecurity, diet quality and body mass index (BMI) were examined. The impact of smoking and alcohol consumption behaviors were also examined. The...

This paper determines the impact of food industry market power on farmers' incentive to promote in a situation where funds for promotion are raised through a per-unit assessment on farm output and food industry technology is characterized by variable proportions. Specifically, building on...

Nerlove and Waugh's theory of cooperative (generic) advertising is extended to include tax shifting, cost sharing, and trade. Comparative-static analysis indicates that trade reduces the incentive to promote in the domestic market, and this is true whether the industry inquestion is a net...

An equilibrium displacement framework was developed to evaluate the effect of exchange rate linked subsidies for non-price export promotion for US cotton. Study results show that an increase in promotion expenditure increased the dollar value and producer welfare of cotton growers. The gross...

Issue of exchange rate-linked subsidies for non-price export promotion has recently emerged as an area of interest among marketing researchers because of fluctuating strength of US dollars and position of US agricultural goods in export markets. One solution to mitigate these impacts was to link...

The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption. Our analysis suggests that the primary factors affecting this is that the price, advertising, and...

Advertising can rotate the demand curve if it changes the dispersion of consumers valuations. We provide an elasticity form measure of the advertising-induced demand curve rotation in five demand models and test for its presence in the U.S. non-alcoholic beverage market. The AIDS model reveals...

Antidumping duties are popular in the United States because under the Byrd Amendment domestic industry gets to keep tariff revenues. However, whether antidumping duties are an effective instrument of protection depends crucially on the tariff's ability to increase demand for the home good. Under...

Building on earlier work by Cramer, this paper tests for price-advertising interaction effects in the U.S. non-alcoholic beverage market. Full and restricted specifications of the Rotterdam model are tested along with compensated and first difference double-log models using annual time-series...

This session investigates demand situations for food items in Japan and China. A System-Wide Approach for Analyzing Japanese Wheat Import Allocation Decisions Troy Schmitz and Thomas Wahl, Washington State University. Impact of Health Information on Demand for Fats and Oils in Japan:...