Spending on political advertising increases with every election cycle, not only for congressional or presidential candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of political advertising at this level. In this study,...

Japan’s seemingly monolithic protectionist farm policies were often easily moderated by external pressures. This study analyzes the change of the degree and the methods of protectionist farm policies, focusing on Japan’s most important crop, rice. It calculates consumer surplus, producer...

Using a random coefficient discrete choice model, this paper distinguishes between sales and excise taxes and compares their effectiveness on reducing carbonated soft drink (CSD) consumption. Estimation results show that the magnitude of tax elasticity of demand is much smaller than own price...

As of fall 2012, school food services have needed to provide vegetables in greater quantities and diversity to fulfill new USDA requirements for the National School Lunch Program (NSLP) and School Breakfast Program (SBP). This paper summarizes the results of a set of experiments conducted in...

This paper combines expressions for infant formula retail price flexibilities of the contract brand with respect to the rebate and participant demand presented by Reed and Levedahl (2012)with historical data on rebates and participant demand to calculate how the magnitude of net taxpayer costs...

The costs of tax relief for New York agricultural landowners is compared with the willingness-to-pay for farmland protection as measured in valuation research. Under an income tax rebate, the program cost is positively related with the perceived household benefits, whereas this trend is reversed...