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As small films have limited resources, they cannot out-muscle larger competitors, so they have to do something different - be innovative and leverage know-how and collaborate with others to increase the scale and scope of what they can offer to be globally competitive. This paper describes an...
Persistent link: https://www.econbiz.de/10009481943
have given rise to the ?search engine marketing? (SEM) industry; this industry in North America spent US$9.4 billion in …
Persistent link: https://www.econbiz.de/10009482078
Many small manufacturing firms are becoming dislinked from their traditional client connections as those larger manufacturing clients strive to reduce costs by either moving production to lower cost countries or working with fewer, more capable suppliers. This paper explores learnings from a...
Persistent link: https://www.econbiz.de/10009482094