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An investigation of the relative costs and benefits of marketing channels used by typical smallscale diversified … the performance of wholesale and direct marketing channels, including how the factors of risk, owner and paid labor, price … marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the …
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The informality discourse is large, vibrant and expanding fast. But there is a certain conceptual incoherence to the literature. New definitions of informality compete with old definitions leading to a plethora of alternative conceptualisations. While some individual studies may apply a tight...
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