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~institution:"Chartered Institute of Marketing"
~subject:"United States"
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Marketing
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American Marketing Association
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9
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CIM professional development series
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The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
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ECONIS (ZBW)
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1
Integrated
marketing
communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
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2
The CIM handbook of strategic
marketing
Egan, Colin
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000630072
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