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~institution:"De Gruyter Oldenbourg"
~subject:"Marketing management"
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Trends und Forschung im Marketingmanagement
Kürble, Peter
;
Lischka, Helena M.
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2018
Persistent link: https://www.econbiz.de/10011588604
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Integriertes
Marketing
- und Vertriebsmanagement : unter Berücksichtigung der Hersteller-Handel-Interaktion im Konsumgütermarkt
Grote, Andrea
-
2018
Persistent link: https://www.econbiz.de/10011588605
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