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reviews these fundamentals, and then demonstrates the case study approach within the context of an agribusiness research …
Persistent link: https://www.econbiz.de/10005476383
The paper presents an analysis of cooperative investment decision based on the coalition theoretical framework (Staatz 1983, 1987, 1989). According to this framework, cooperatives can be considered as coalitions of groups with different interests. The behavior of any cooperative is determined by...
Persistent link: https://www.econbiz.de/10005476354
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natural products. Marketing efforts should be focused on appealing to one (or both) of these groups. Six major marketing …. These alternatives may have limited volume potential, however. The upside of marketing to distributors, retailers, and … restaurants is the potential to market a substantially larger volume than would be possible through marketing direct to consumers …
Persistent link: https://www.econbiz.de/10005514080
The current research explores the potential to develop a cherry-apple hard cider market as a potential means to increase demand for and the value of Michigan fruit grower's product. Factors affecting both the development of hard cider markets in Michigan and cherry-apple hard cider were...
Persistent link: https://www.econbiz.de/10005476405
, microbrews showed particular enthusiasm for producing and marketing hard cider. While microbrews and brewpubs would market the …
Persistent link: https://www.econbiz.de/10005321010
A number of past authors have argued that vertical coordination strategies lie along a continuum running from spot markets to vertical integration. However, the strategies that make up the middle of this continuum have remained ill defined and the sense in which the continuum is truly a...
Persistent link: https://www.econbiz.de/10005320959
Fundamental changes are underway in the U.S. agri-food system, changes that are altering traditional marketing …
Persistent link: https://www.econbiz.de/10005320983
Different resources are necessary in the new, product-oriented agricultural environment. This article explores the question of what information is best suited for strategic analysis and strategy formulation for firms involved in product-oriented agriculture. A new framework for inventorying...
Persistent link: https://www.econbiz.de/10005802889