Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it is the case in other sectors. The rise in number...

competitiveness and innovativeness of companies and regions. The economic benefits achieved by companies participating in a cluster are varied and depend on the individual's experience, human and intellectual capital, organizational efficiency, etc. However, clusters are an important mechanism...