In this paper we use a combination of behavioral and new institutional economic perspectives to look at the transactions of “sustainable‐oriented” foods (e.g. organic food, fair trade, etc.) which often assume the characteristic of credence goods. When credence attributes are involved in...

In this paper we analyse different strategies used by Italian organic farmers to create value from credence food production. More specifically, we consider the following strategies: participation in policy support programmes (i.e. rural development measures and agro‐environmental schemes),...

How do consumers and farmers organize credence food transactions? This paper discusses this issue through the concept of Food Community Network (FCN). A FCN is defined as an organization where consumers and farmers integrate their goals organizing a network. FCN is based on pooling specific...