This volume of proceedings, available as both a hard copy and a pdf file, is an edited compilation of selected contributions to the MACE Conference 2009, held in Berlin, Germany, at the ICC from 14 to 15 January 2009. We would like to thank all those persons and organisations who contributed to...

The rise of a western-style middle class in many successful emerging economies like China currently is inducing deep structural changes on agricultural world markets and within the global agri-food business. As a result of both higher incomes and concerns over product safety and quality the...

We assessed the consumer welfare effects of two generic food miles labels: carbon dioxide (CO2) emission label and number of miles label. Using data from a choice experiment, our results generally suggest that a mandatory labeling policy for either type of label would have a positive welfare...

The young generation is the most influenced and vulnerable segment of the market. Food with high level of fat, sugar and/or salt are popularised for this segment. At the same time nearly 7 people die of obesity or from complications of obesity in Hungary each hour - one every 9 minutes....

Today the European agrofood sector is increasingly confronted with the threats as well as the opportunities of liberalizing markets. Therefore, competitiveness on global markets is becoming of paramount importance for European farmers. The challenges of global markets are accompanied by a...

The main question in this research is to what extent agriculture on fragile slopes would become more sustainable if the farmers were given more possibilities for selling their products and acquiring production resources. An empirical study conducted in northern Benin demonstrates that a more...

This paper investigates comparative trade advantages in agro-food trade. We analyze comparative advantages of Hungarian, Croatian and Slovenian agro-food trade in the European Union (EU) markets. Both the levels and pattern of the revealed comparative advantage measure are investigated. The...

Regional- and settlement marketing (in the following: RSM) is a relatively young but dynamically developing branch of the science and practice of marketing. On the basis of the experience of the international as well as national regions and cities producing successful and impressive development...

This paper reports a study of the horticultural chain in Fiji. The objectives of the research was to understand how the domestic horticultural supply could meet the demand currently generated by the tourism sector, i.e. how new income opportunities for the rural people could be generated by...