Conventionally, fruits and vegetables have been the major source of micronutrients. However, with the rising availability of nutritional supplements, U.S. consumers no longer need to rely on food alone for their nutritional needs. Time-pressured consumers with limited cooking skills and...

There is a common perception that healthy food costs more than less healthy food. In this study we use a demand model for diet quality, rather than the quantity of food. Since in our data, total daily cost and diet quality are both calculated from the foods chosen, we account for the fact that...