This volume of proceedings, available as both a hard copy and a pdf file, is an edited compilation of selected contributions to the MACE Conference 2009, held in Berlin, Germany, at the ICC from 14 to 15 January 2009. We would like to thank all those persons and organisations who contributed to...

Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it is the case in other sectors. The rise in number...

In many of the developing (transition) countries, government is promoting the use of cooperatives as organizations that can help enhance the development of farmers and other communities. Agricultural cooperatives are believed to function as a tool for the government in promoting the economic and...

Over fifteen years have elapsed since the transition from the centrally planned economic system started in the early 1990âs. During this time agricultural and rural areas of Central and Eastern Europe have undergone profound structural changes with wide variations in the degree of...

In this paper we present results from a study on the use of improved coffee production technology schemes among smallholder coffee producers in three prominent coffee producing regions in Honduras. We analyze the impact of various schemes (trajectories) in which different agents influence the...

Seit der Gründung des GATT (General Agreement on Tariffs and Trade) 1947 wird auf multilateraler Ebene versucht, durch graduellen Zollabbau und Reduzierung nicht-tarifärer Handelshemmnisse ein freies Welthandelssystem zu schaffen. Die Liberalisierung landwirtschaftlicher Märkte ist...

This paper investigates comparative trade advantages in agro-food trade. We analyze comparative advantages of Hungarian, Croatian and Slovenian agro-food trade in the European Union (EU) markets. Both the levels and pattern of the revealed comparative advantage measure are investigated. The...

Decades of Soviet rule have left a heritage of environmental and social problems in Central Asia. The demise of an entire ecosystem at unprecedented pace, the "Aral Sea Syndrome", is the most prominent of the undesired outcomes of the focus on agricultural production that has dominated land and...

On the agricultural market, like any other market, there are transaction costs such as “discovering what the relevant prices are, the costs of negotiating and concluding a separate contract for each exchange transaction1”, and others. According to our research the average level of...

Producing products of recognised and differentiated quality entails a competitive advantage for agro-food agents since consumers are increasingly demanding high-quality food and control in the production process as a whole in a transparent and verifiable manner. Certification of products and...