Showing 1 - 10 of 35
Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing … approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it … firms into value based marketing concept. Due to the positive effect on the relationship between customer value and customer …
Persistent link: https://www.econbiz.de/10010914926
Several global developments such as diminishing production resources, limits in the availability of water and the growing demand for bio-energy as well as sector-wide crises (e.g. BSE, swine fever, dioxin) have led to a changing attitude of society towards the conse-quences of the food...
Persistent link: https://www.econbiz.de/10010880611
Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...
Persistent link: https://www.econbiz.de/10010914910
European society, with its steadily increased welfare levels, is not only concerned about food (safety, prices), but also on other aspects such as biodiversity loss, landscape degradation, pollution of water, soil and atmosphere. To a large extent these concerns can be translated into a wider...
Persistent link: https://www.econbiz.de/10010914920
A key feature of food products is their perishability. Within the short marketing window that characterizes most food … implies a finite horizon for the marketing of the products over which demand across market segments of consumers is both … pricing within the marketing horizon is typical for most food retailers. At the horizon, or shelf-life, the product is often …
Persistent link: https://www.econbiz.de/10011069853
System dynamics is an appropriate tool to build management models due to its ease of application in solving unstructured problems. In the twenty-first century the sustainability of organizations is influenced by the way it manages its knowledge. In this sense, knowledge management (KM)...
Persistent link: https://www.econbiz.de/10011069844
This study aims at identifying the dynamics of the innovation system for functional foods (FF) in Rio Grande do Sul, Brazil. Functional food is any healthy food claimed to have a health-promoting or disease-preventing property beyond the basic function of supplying nutrients. Health has been...
Persistent link: https://www.econbiz.de/10011069850
The stickiness of prices and reasons for price changes are widely discussed in market analyses and marketing theory …
Persistent link: https://www.econbiz.de/10010914912
On the agricultural market, like any other market, there are transaction costs such as “discovering what the relevant prices are, the costs of negotiating and concluding a separate contract for each exchange transaction1”, and others. According to our research the average level of...
Persistent link: https://www.econbiz.de/10011069846
The introduction of the environmental dimensions within the Public Administration procurements and contracts is increasingly held as contribution to the sustainability of the chains governance. The so called Green Procurement (COM (2001) 274, l.n.488/1999) thus represents an important...
Persistent link: https://www.econbiz.de/10010914916