. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food … the level of firm innovativeness and the different stages of marketing management process, in order to understand if good … results in marketing management can affect firm innovation. An interactive questionnaire available on the web has been used …

their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …