Food is a very sensitive area and the most intimate form of consumption. Consumer choice is known to be strongly affected by emotional factors usually not taken into account in economic analysis. At the same time it is clear that such emotional factors can affect consumer behaviour and market...

The main consumer trends in food sector are two: on the one hand there is a growing demand for modernity (functional foods, convenience foods, healthy foods such as low calories and low-sodium foods), on the other hand there is a increasing demands for naturalness (organic foods, natural foods,...

In the last decades the market for organic food was well developed in Western European Countries and com-parable markets like the US or Canada. While these markets more or less approach market saturation, other markets still have huge potentials and are of special interest for exporting...