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The Relationship between Innovation and Marketing in SMEs in the EU Food Sector

Banterle, Alessandro; Cavaliere, Alessia; Stranieri, … - International European Forum on Innovation and System … - 2010

. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food … the level of firm innovativeness and the different stages of marketing management process, in order to understand if good … results in marketing management can affect firm innovation. An interactive questionnaire available on the web has been used …

Persistent link: https://www.econbiz.de/10008853584

The Overall Significance of Attributes and Attributes’ Levels on Fresh Fruit Choice

Groot, Etienne; Albisu, Luis Miguel - International European Forum on Innovation and System … - 2010

through marketing actions. It is very important to understand why consumers make elections of fresh fruits in order to …

Persistent link: https://www.econbiz.de/10008853589

Matching Diverse (Quality of) Supply with Market Differentiation Opportunities in the Pork Chain

Trienekens, Jacques H. - International European Forum on Innovation and System … - 2010

Currently, in most pork chains there is still a mismatch between delivered quality and expected quality, leading to unsatisfied customers and value losses because products are not sold against the best possible price. Differentiation of quality of pork starts already in the breeding stage,...

Persistent link: https://www.econbiz.de/10008853591

Chocolate Brands’ Communication of Corporate Social Responsibility in Germany

Langen, Nina; Hartmann, Monika - International European Forum on Innovation and System … - 2012

Signalling CSR activities by firms have gained considerable relevance over the last decade with enterprises having a large variety of instruments to design their CSR communication. Different communication means can complement one another as the information distributed refers to different...

Persistent link: https://www.econbiz.de/10010880541

Social Responsibility and Competitiveness Strategies of Agri-food Enterprises: A Theoretical and Methodological Approach

Marotta, Giuseppe; Nazzaro, Concetta - International European Forum on Innovation and System … - 2012

In recent years a number of ongoing social, economical and institutional changes have progressively led, on the one hand, to the emergence of intricate competitive scenarios, and, on the other, to a more extensive role of the food industry in modern society. Two fundamental issues – the...

Persistent link: https://www.econbiz.de/10010914624

Food labelled Information: An Empirical Analysis of Consumer Preferences

Banterle, Alessandro; Cavaliere, Alessia; Ricci, Elena … - International European Forum on Innovation and System … - 2012

Labelling can support consumers in making choices connected to their preferences in terms of qualitative features. Nevertheless, the space available on packaging is limited and some indications are not used by consumers. This paper aims at analysing which kinds of currently labelled information...

Persistent link: https://www.econbiz.de/10010880542

The Metadistrict as the Territorial Strategy for Revitalizing the Rural Economy

Conto, Francesco; Fiore, Mariantonietta; La Sala, … - International European Forum on Innovation and System … - 2012

The purpose of this proposal is to explore a new concept of 'Metadistrict' to be applied in a region of Southern Italy – Apulia - in order to analyze the impact that the activation of a special network between different sector chains and several integrated projects may have for revitalizing...

Persistent link: https://www.econbiz.de/10010880527

Drivers of Eco-Innovation in the Italian Wine Industry

Muscio, Alessandro; Nardone, Gianluca; Stasi, Antonio - International European Forum on Innovation and System … - 2013

The importance of eco-innovations for industry has been rising exponentially in recent years. However, even if recent trends show that firms are increasingly committed to eco-innovations, there is little knowledge on why and how companies integrate environmental sustainability into new product...

Persistent link: https://www.econbiz.de/10011078204

Impacts of Biogas Production on the Production Factors Land and Labour – Current Effects, Possible Consequences and Further Research Needs

Emmann, Carsten H.; Guenther-Lübbers, Welf; Theuvsen, … - International European Forum on Innovation and System … - 2013

tion from agricultural sources. However, many other EU member states are creating the necessary conditions for rapid growth in this area. The German Renewable Energy Sources Act (EEG), which sets payments over a long time period for electricity supplied from renewa-ble sources, often serves as a...

Persistent link: https://www.econbiz.de/10011078227

Risk, Information and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay

Latvala, Terhi - International European Forum on Innovation and System … - 2010

The safety of food in the food chain has become an increasingly interesting issue to consumers and the media. It has also become a source of concern, as the amount of information on the risks related to food safety continues to expand. The purpose of this study was to identify factors...

Persistent link: https://www.econbiz.de/10008853570