A key feature of food products is their perishability. Within the short marketing window that characterizes most food … implies a finite horizon for the marketing of the products over which demand across market segments of consumers is both … pricing within the marketing horizon is typical for most food retailers. At the horizon, or shelf-life, the product is often …

growing public pressure on agribusiness firms to implement more sustainable management practices. In this paper we present the … results of an explorative empirical study of sustainability management in German agribusiness firms. The study shows that … agribusiness firms have developed a broad understanding of sustainability management and perceive a multi-facetted spectrum of …

In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … uses social media platforms for marketing purposes and interaction with present and potential cus-tomers. Usually the … knowledge on how to properly use social media marketing seems to be necessary within the food sector. …

The stickiness of prices and reasons for price changes are widely discussed in market analyses and marketing theory …