The aim of this study is to contribute to the explanation of consumer behaviour. To do so, it is not sufficient to identify the product characteristics most relevant to the consumer. Moreover, the reasons why consumers attach meaning to the product attributes have to be found out, whereas the...

The future of dairy farming in Ireland is examined. The effects of a strong macroeconomy, Agenda 2000 and domestic policy on milk quota transfer are analysed using linear programming and Markov Chain analysis. Results show that all farms are subjected to a price-cost squeeze. Smaller dairy farms...