Agriculture is the foundation of the Manawatu/Wanganui region’s economy, which consists of 300,000 ha of highly erodible land. Past land management practices caused a major threat to the long-term sustainability of the region. Horizons Regional Council introduced Whole Farm Plans (WFP) as part...

The organics sector is expanding rapidly and the Board of Organics Aotearoa New Zealand considers that the future provision of an extension service is needed to underpin the ability of producers to efficiently convert to organic systems and then to further develop the sustainability of their...

Focus groups were held with four pastoral sectors (sheep, dairy, deer, and beef) to investigate intensification strategies available to each sector. Focus groups first identified drivers of intensification in their sector, then identified the strategies they perceived as available, and evaluated...

There are several theoretical frameworks one can draw upon to study the adoption process. Extension Theory, Bounded Rationality, Diffusion Theory, the Theory of Reasoned Action and Consumer Behaviour Theory were of particular interest to us. In assessing the frameworks we looked for...