Behavioral finance is a relatively new field of inquiry that may help better understand farmer marketing. The theory … theory can help explain why producers would pay a marketing consultant even when markets are efficient. Extension programs … need to consider the psychology of marketing. The theory suggests that decisions need to be framed in terms of their effect …

paper first measures the extent to which producers display an active or mechanical marketing style using individual farmer … sales. Next, tests of performance persistence are conducted to determine if there is any advantage to an active marketing … style. The results show that southern Oklahoma wheat producers tend to have a mechanical marketing style, while at other …

the market. Thus, there does not seem to be a great need for producers to hire a market advisor to do their marketing for …

There is no shortage of studies regarding price forecasting and marketing strategies of producers. However, the … marketing information that they say they do. This study uses actual producer transaction data to determine how producers … marketing decisions correspond with those recommended by market advisory services and with those that use futures spreads to …

forecasts of fed-cattle quality grades, the forecast evaluation methods are shown to increase cattle marketing revenues by $2 …

imply that rollover hedging should not be seriously considered as a marketing alternative. As long as the commodity markets …