The adoption of environmental management practices is addressed in this paper. The use of consumer behaviour theory and a market research approach is discussed by describing how it was used in the study. Qualitative methods were used to gather data from dairy farmers in four New Zealand...

The effectiveness of biosecurity measures at national borders is influenced by the behaviour and levels of involvement of travellers. Involvement is the importance or relevance of an object or situation to an individual. Involvement helps regulate the way in which people receive and process...