Country of Origin Labeling (COOL) is a labeling procedure, passed in the 2008 Farm Bill by the United States Congress requiring all food products to be labeled by their country of origin. According to Brester et al. (2005), COOL will generate an additional cost of 1.24% and 3.41% for US beef and...

With the major concern of the COOL policy being the cost incurred by meat producers, retail chain stores, and others within the supply chain, a number of individuals and organizations have formulated estimates of the extra costs and elasticities related to the implementation of COOL. As...