A survey was conducted to determine U.S. grass-fed beef producer perceptions of important challenges facing the industry. The most important challenges facing grass-fed beef producers were shortage of processors, lack of a clear marketing system, pasture management problems, and the long period...

This study examines preferences for cattle traits using mixed logit and latent class models. Choice experiment data from a 2013 mail survey of 1,052 U.S. grass-fed beef producers were used. Preliminary results indicate that producers prefer lower-priced, heavy, black, and easy-to-handle feeders...