Recent trend depicts that tomatoes and tomatoes products rank 2nd most important vegetable crop in the United States after potatoes and potatoes products contributing 20 percent of total vegetable production. More-so, tomato is equally ranked 2nd in the United States in terms of production...

This paper is Selected for presentation at the Southern Agricultural Economics Association Annual Meeting, Atlanta, Georgia, January 31-February 3, 2009. The research is partially funded by ERS/USDA China Project and Social Science Fund of Jiangsu Province in China. The authors are grateful for...

Hunting, fishing and wildlife-associated recreation expenditures have played an important role in the U.S economy and help promote conservation and environmental goals. The 2006 U.S Fish and Wildlife Service (USFWS) survey reported 87.5 million people aged 16 and above participated in...

This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (Omega 3 milk) and regular food (regular milk) are used as examples to...

Using the choice-based conjoint analysis and self explicated approach, I elicited South Korean millers’ preference and willingness to pay for the quality characteristics of hard white wheat that is used in producing all-purpose flour. In specified seven attributes, test weight, moisture, and...

While there is increasing interest in reducing obesity, relatively few of these efforts focus on rural communities. A multi-tiered model to reduce obesity risk factors was developed and implemented to change food behavior and health awareness in a rural West Texas community over a one year...

Farmland and capital are an important and rapidly expanding component of the agricultural economy, and empirical evidence suggests that these assets are quasi-fixed in that adjustment costs are incurred when holdings are altered. Increased interest in the rate of return for investing in farmland...

This model evaluates the potential success of a cellulosic ethanol plant in Florida. Critical Economic factors of the plant were simulated to assess the ability of this project. These critical factors include the feedstock to be used, the cost of the facility, transportation costs and the...