The effects of diversification on firm value in the food economy are analyzed within four major sectors: processing, wholesale, retail, and restaurant. We find that diversification in the food economy contributes to positive excess firm value. Processing firms are most likely to diversify while...

The objective is to estimate consumer willingness-to-pay (WTP) for pork chops produced under an integrated program which is designed to reduce the incidence of Salmonella. A double-bounded model is estimated to determine Kansas and Indiana consumers WTP for these pork chops. The median WTP is...