Perrea, Toula; Mamalis, Spyridon; Melfou, Katerina; … - European Association of Agricultural Economists - EAAE - 2015
This work investigates Consumer Value (CV) perceptions towards certified own-country GI food products in the form of trade-offs between perceived Values (i.e. gains) and perceived Costs (i.e. losses) from the consumption of such products. Moreover, it explores the moderating role of Consumer...