Advertising wearout, defined as the declining effectiveness of a commercial or campaign associated with increased exposure, is examined from a generic advertising perspective. Generic advertising campaigns of the type typically undertaken by agricultural commodity groups differ from branded...

As in many other transition countries processing and marketing margins are also larger in the Slovenian meat market than respective margins in market economies. In addition, margin of the Slovenian pork chain is greater than in the beef chain. Its decline in the pork market indicates an...