Bottled water has become the second largest in the nonalcoholic beverage market just behind the market for soft drinks. Knowledge of price sensitivity, substitutes or complements, and demographic profiling and tax issues with respect to consumption of sparkling and non-sparkling bottled water is...

There are many different types of nonalcoholic beverages available in the United States today as compared to a decade ago and the functionality and health dimensions of beverages have changed over the years. Recently, calcium and vitamin fortified dairy alternative beverages, such as almond milk...