An experiment was conducted to investigate the interaction between consumers’ past eating behaviors, risk perceptions and future information processing procedure. In the study, participants were required to choose whether or not to eat chicken that was potentially be tainted with Avian...

In examining consumers’ willingness to pay (WTP) for food attributes, one approach is to use economic experiments, sometimes associated with consumers sensory testing. In this particular research project different types of pork chops are examined to identify consumer WTP for pork chop credence...

Replaced with revised version of paper on 10/26/10.

Prion diseases have raised concerns in consumer’s minds about food safety associated with meat world-wide. Bovine Spongiform Encephalopathy (BSE) and Chronic Wasting Disease (CWD) both exist in Canada and consumer markets for beef, bison, elk and deer may have been affected by the diseases....