The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one...

This study focused on investigating how respondents’ perceptions of biotechnology used in food production differs depending on the level of product transformation (i.e. fresh versus processed food). Using cluster analysis, respondents were clustered into two groups, genetically engineered (GE)...