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The existence of price thresholds in grocery retailing is well-documented. Most authors explain the existence of price thresholds using Assimilation-Contrast Theory (ACT), Adaptation Level Theory (ALT) or Prospect Theory (PT). However, each of these theories is untenable if consumers are...
Persistent link: https://www.econbiz.de/10011068960
We study consumer preferences for socially-responsible certified coffee based on alternative ways to distribute the price premium of the product. We use Becker, DeGroot, and Marschak (BDM) auctions in an experimental setting to elicit consumer willingness to pay for two socially-responsible...
Persistent link: https://www.econbiz.de/10011068670
Research on climate change in recent decades has disproportionately focused on predicting impacts while largely ignoring adaptation strategies. How agricultural systems can adapt to minimize the uncertainty caused by rising temperatures is one of the most important research issues today. We...
Persistent link: https://www.econbiz.de/10011068583
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