Because the impact of Taiwan jointing WTO and Taiwanese initiative of health, nature and no burden of life principle, so as to spur Taiwan to start promoting new tide of drinking organic tea. However, the needs of the information concerning with risk perception for organic tea consumer are more...

This paper presents results from a consumer survey on risk perceptions about agroterrorism and the safety of the US food supply. The survey conducted in the United States during the fall of 2004, provides insights into what consumers are thinking about terrorism against the food system, their...

The food industry is currently facing huge structural changes, such as growing concentration ratios and degrees of internationalization and as well as the reorganizations of food supply chains. Such developments do not only contribute to growing market risks but also require strategic...

This paper describes an interdisciplinary research project carried out on behalf of the Federal Ministry of Consumer Protection, Food and Agriculture. The project combines the knowledge of food experts with decision-orientated approaches from microeconomics and the social sciences. It examines...

It is becoming increasingly difficult for the general public to attempt to assess risks using traditional methods such as smell, taste or other physical attributes of food. The existence of extrinsic cues such as the country of origin (COO) of food can help to make food purchase decisions easier...

We present a research plan to assess the value of transparency by comparing pork supply chains in The Netherlands and China.We assume that chain performance depends on chain configuration, which depends on societal context and its associated quality control institutions. We define chain...

In Taiwan, the traceability system (TS) of whole food chain is in infantile time. Yin Chuan Organic Farm, constituted by the team of rice production and marketing (TRPM), is the first brand in Taiwan rice market. The leader of TRPM is not only to produce the premising rice quality, but also to...

This paper proposes a research framework of the design and configuration of agrifood chains where the focal firm is a second-tier cooperative (group of affiliated cooperatives) in order to assess the alignment of (relational) governance structures and coordination mechanisms in these chains with...

Until today no tool exists which allows adequate measurement of trust and its antecedents in food-networks. The application of existing tools is not really appropriate, since studies concerning the operationalisation of trust show that the antecedents influencing trustworthiness differ depending...

We examine the interaction of marketing channel members and the influence of these interactions on incentives, coordination costs, and risk allocation strategies in a food marketing channel. For this purpose we specify a three-stage principal-agent marketing channel model involving producers,...