An MBA course with an international perspective, designed for those who wish to develop their careers in an agri-business environment. Taught at weekends on a part-time basis, by an international team using both the Local and English language. An interactive teaching style with extensive use of...

The main objective of the AHEAD project is to establish new BSc and MSc programmes in Croatia at two Faculties of the University of Zagreb. These are as follows: Agricultural and Rural Development, Food Safety and Quality Management and pilot MSc training in Agribusiness and Rural Development....

The field of Public Relations has undoubtedly been assuming growing importance in Poland. Understood as an element of marketing communication or a function of company management, it has a significant impact on company’s external and internal environment. According to Puls Biznesu3 the...

With sustained use and creation of knowledge in the centre of the economic development process, an economy essentially becomes a Knowledge Economy. A Knowledge Economy (KE) is one that utilizes knowledge as the key engine of economic growth. It is an economy where knowledge is acquired, created,...

The provision of reliable food information, for instance by printing an authorised nutrition or health claim on a package of food, makes credence dimensions of a food transparent to the consumer. In Europe, prior-to-use authorisation of nutrition and health claims are mandatory and governed by...

Consumer lifestyle and health are relevant factors to understanding consumption preferences. The number of lifestyle diseases has dramatically increased worldwide. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition....

The marketing kind of analysis in the domestic and international markets of Tokaj’s wine speciality has not happened yet. The present research scientific method supportedly defines the consumers of Tokaj’s wine speciality and it determinates the overlay receipt. The basis of the...

Outsourcing may well be a tool for increasing the efficiency of Japanese agriculture. However, outsourcing is not frequently used by Japanese farmers in their day-to-day management. This has resulted in a weakly developed market for agricultural contracting services. In order to take a closer...

The Faculty of Agricultural Economics and Rural Development has excelled in research, education and service in all parts of the food system from farm to fork. The core focus areas include economic education and knowledge transfer, effective food chain management, food safety and quality,...

The author examined the safety culture and in relation to that the safety and health-related human factors. The examination was conducted primarily in the agricultural sector. Safety culture is also a key factor in business life especially in productive sectors. Basically, it determines the...