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Global perspectives on contemporary marketing education

Smith, Brent (ed.); Porath, Amiram (ed.) - 2016

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development … and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by …

Persistent link: https://www.econbiz.de/10011454348

Competitive social media marketing strategies

Ozuem, Wilson; Bowen, Gordon - 2016

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by...

Persistent link: https://www.econbiz.de/10011454383

Improving marketing strategies for private label products

Arslan, Yusuf - 2020

""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- …

Persistent link: https://www.econbiz.de/10012035820

Strategic uses of social media for improved customer retention

Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.); … - 2017

Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology … Tai'f, Saudi Arabia, Rawan Khasawneh, Jordan University of Science and Technology, Jordan -- Marketing on tumblr : where …

Persistent link: https://www.econbiz.de/10011617754

Exploring the rise of fandom in contemporary consumer culture

Wang, Cheng Lu (ed.) - 2018

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--

Persistent link: https://www.econbiz.de/10011664063

Analyzing the cultural diversity of consumers in the global marketplace

Alcantara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305438

Analyzing the cultural diversity of consumers in the global marketplace

Alcántara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305472

Handbook of research on integrating social media into strategic marketing

Hajli, Nick (ed.) - 2015

"To survive in today's competitive business environment, marketing professionals must look to develop innovative … business and consumer. This book explores the use of social networking and other online media in marketing communications … consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property …

Persistent link: https://www.econbiz.de/10011292221

Evaluating the gaps and intersections between marketing education and the marketing profession

Pinheiro, Margarida M. (ed.); Estima, Ana (ed.); … - 2019

"This book focuses on the relationship between marketing education and marketing profession and the intersection … between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It …A clash of titans : bridging practice and academia in marketing / Andre Morgado -- Education-profession gaps and …

Persistent link: https://www.econbiz.de/10011869578

Advanced methodologies and technologies in digital marketing and entrepreneurship

Khosrowpour, Mehdi (ed.) - 2019

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies …

Persistent link: https://www.econbiz.de/10011928457