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Advertising theory
Building corporate identity, image and reputation in the digital era
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Entrepreneurship marketing : principles and practice of SME marketing
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Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
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Ethics in marketing : international cases and perspectives
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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American journal of agricultural economics
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Theories of emotion and affect in
marketing
communications
Morris, Jon D.
- In:
Advertising theory
,
(pp. 85-104)
.
2012
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