Indian consumers have been buying fish from the unhygienic fish markets, but of late fish has become available at many of the multi-format retail outlets. Consumers’ behaviour at organized fish retail outlets in Mumbai has been studied. The majority of consumers are young (25-35 years)...

This paper has estimated the demand and income elasticity for different fish types in Tripura and has projected the demand of fish. Three-stage multiple budgeting framework of household was structured in simple way mitigating the drawback of limited sample size and aggregation problem. The...