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A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type. Empirical results indicate that among the four media outlets, television advertising has the largest impact on per capita...
Persistent link: https://www.econbiz.de/10005468706
The performance of restricted estimators such as Almon and Shiller in modeling advertising carryover is tested and compared to the unrestricted OLS estimator, using 1971-1988 monthly New York City fluid milk market data. Results indicate that in the absence of autocorrelation and...
Persistent link: https://www.econbiz.de/10005320537
An equilibrium-displacement model is combined with econometric estimates of key model parameters to identify the impacts of Canada's dairy advertising programs on prices and quantity. Results suggest increased advertising of fluid milk enhances the farm value of milk but has minimal effect on...
Persistent link: https://www.econbiz.de/10005320547
Factors affecting marketing margins were identified and assessed using a relative price spread technique. Margins were … disaggregated into slaughter-to-wholesale and wholesale-to-retail for a more complete understanding. Marketing costs, concentration … marketing costs also explained the variation in margins. A higher degree of price transmission from slaughter-to-wholesale level …
Persistent link: https://www.econbiz.de/10005320606
This paper presents a model of economic behavior that explicates the phenomenon known as “orderly marketing,†which … was a main objective of the Marketing Orders agricultural program introduced early in the New Deal. Recent analyses of … marketing orders start with an implicit assumption that there is no market failure—thus, that price regulation can cause only …
Persistent link: https://www.econbiz.de/10005041351