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Consumer Response to Perceived Value and Generic Advertising

Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1

This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...

Persistent link: https://www.econbiz.de/10010911102

Assessing the Demand for a Functional Food Product: Is There Cannibalization in the Orange Juice Category?

Yuan, Yan; Capps Jr., Oral; Nayga Jr., Rodolfo M. - In: Agricultural and Resource Economics Review 38 (2009) 2

The demand for functional foods has increased notably in recent years due to growing consumer interest in diet and health issues. Currently, the food industry is introducing many types of new food products with functional attributes. Consequently, cannibalization is a critical issue for firms...

Persistent link: https://www.econbiz.de/10008546853

Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income

Uematsu, Hiroki; Mishra, Ashok K. - In: Agricultural and Resource Economics Review 40 (2011) 1

Direct marketing strategies increasingly have been recognized as a viable business option in U.S. agriculture as they … number of direct marketing strategies adopted by farmers. Then we estimated a quantile regression model to assess the impact … of the intensity of adoption of direct marketing strategies on gross cash farm income. The results show that the …

Persistent link: https://www.econbiz.de/10009201405

Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal

Lefèvre, Mélanie - In: Agricultural and Resource Economics Review 43 (2014) 1

Senegalese consumers prefer milk-based dairy products that are local and fresh to ones produced with imported powder. However, prices for fresh-milk-based and powder-based products are not significantly different. I address this puzzle by first confirming the preference using choice-based...

Persistent link: https://www.econbiz.de/10011142620

Implications of Growing Biofuel Demands on Northeast Livestock Feed Costs

Schmit, Todd M.; Verteramo, Leslie J.; Tomek, William G. - In: Agricultural and Resource Economics Review 38 (2009) 2

The relationship between complete-feed prices and ingredient prices is estimated in order to analyze the effect of higher commodity prices on feed costs, with particular attention paid to the substitutability of corn distillers dried grains with solubles (DDGS). Using the historical price...

Persistent link: https://www.econbiz.de/10008558707

Looking for Locapours: Using Zagat Survey Data to Examine Restaurant Demand for Local Wine

Perla, Joseph M.; Rickard, Bradley J.; Schmit, Todd M. - In: Agricultural and Resource Economics Review 43 (2014) 1

There is increasing interest in local foods among consumers in the United States and a rise in offerings of local products in restaurants. We use Zagat survey data and restaurant-specific menu information to estimate factors that influence the availability of New York State (NYS) wine in 1,401...

Persistent link: https://www.econbiz.de/10010911092

A Market-based Mitigation Program for Wind-borne Diseases

Bekkerman, Anton; Piggott, Nicholas E.; Goodwin, Barry K.; … - In: Agricultural and Resource Economics Review 41 (2012) 2

Wind-borne diseases can spread rapidly and cause large losses. Producers may have little incentive to prevent disease spread because prevention may not be welfare-maximizing. This study proposes a market-based mitigation program that indemnifies producers against disease-related losses and...

Persistent link: https://www.econbiz.de/10010911091

GM vs. Non-GM: A Survival Analysis of U.S. Hybrid Seed Corn

Ma, Xingliang; Shi, Guanming - In: Agricultural and Resource Economics Review 42 (2013) 3

We analyze the rate of survival of hybrid seed corn in the U.S. market between 2000 and 2007 and find that product characteristics and market structures have significant impacts. The results suggest that survival rates depend on spillover effects of learning regarding genetically modified seeds...

Persistent link: https://www.econbiz.de/10010911088

State-Branded Programs and Consumer Preference for Locally Grown Produce

Nganje, William E.; Hughner, Renee Shaw; Lee, Nicholas E. - In: Agricultural and Resource Economics Review 40 (2011) 1

Revitalization of state brands is deemed important to several constituencies. Stated preference with choice experiment methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food safety incidence, and carrots, which have had no...

Persistent link: https://www.econbiz.de/10009201401

Regional Competitiveness in Fresh Produce Markets: Exploring Seasonal Dynamics and the Role of Energy Costs in Apple Markets

Hu, Wenjing; Thilmany McFadden, Dawn; Pendell, Dustin L. - In: Agricultural and Resource Economics Review 43 (2014) 3

various factors across marketing periods is important. We analyze the market structure, key factors influencing shipments, and …

Persistent link: https://www.econbiz.de/10011125283