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~isPartOf:"Building corporate identity, image and reputation in the digital era"
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Building corporate identity, image and reputation in the digital era
Entrepreneurship marketing : principles and practice of SME marketing
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Gabler Edition Wissenschaft
6
Lehrbuch
6
Meffert-Marketing-Edition
4
wi - Wirtschaft
4
Always learning
3
Cases on innovations in educational marketing : transnational and technological strategies
3
Springer Gabler Research
3
Springer eBook Collection
3
UTB / Management
3
AccessMM-Reihe Grundlagen
2
Bachelor
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Corporate social responsibility in the digital age
2
DUV / Wirtschaftswissenschaft
2
Ethics in marketing : international cases and perspectives
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
International studies of management and organization
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Meffert Marketing Edition
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Research
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Sozialwissenschaftliche Schriften zur Forst- und Holzwirtschaft
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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A13
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in finance, accounting, and economics (AFAE) book series
1
Advances in information systems set
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
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Advertising theory
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Agent based social systems : ABSS
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Agricultural finance review
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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American journal of agricultural economics
1
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1
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ECONIS (ZBW)
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1
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
2
Managing
marketing
competencies : a framework for understanding antecedents of
marketing
capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
3
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
4
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
5
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
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6
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
7
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
8
Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
Saved in:
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